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High Tech News

Carmakers Adding High-Tech Perks

Sunday, March 04, 2007 1:53:49 PM
By MAY WONG

Aaron Priest, of La Mesa, Calif., sits in his new $38,000 sports sedan, with its do everything voice command dash monitor displaying a route to a recent destination in San Diego Wednesday, February 28, 2007. Priest  says his friends are uninterested in the cars power, but enthralled by the its electronic wizardry. (AP Photo/Lenny Ignelzi)SAN JOSE, Calif. (AP) - When friends check out Aaron Priest's new Acura TL sedan, the oohs and aahs start on the inside.

Forget the powerful 3.5-liter, 286-horsepower engine; they're more enthralled with the car's rearview video camera and the in-dash voice-command system.

"The technology is what gets people the most," said Priest, a 23-year-old lab technician at The Scripps Research Institute in San Diego. "They don't really care anymore about what's under the hood. It's all about what's in the car now."


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