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Latest Business News

NASCAR Brokers Deal for Gordon Sponsor

Saturday, March 17, 2007 6:18:47 PM
By MIKE HARRIS

NASCAR driver Jeff Gordon sits in his car before practice for Sunday's Kobalt 500 Nextel Cup Series auto race at Atlanta Motor Speedway in Hampton, Ga., Saturday, March 17, 2007. (AP Photo/Glenn Smith)HAMPTON, Ga. (AP) - Robby Gordon will get to start Sunday's NASCAR Nextel Cup race at Atlanta Motor Speedway with a primary sponsor on his No. 7 Chevrolet after all.

Gordon, an owner/driver in the Cup series, showed up at the track Thursday with the logo of his Busch Series sponsor, Motorola, on his cup car. NASCAR immediately told Gordon that, because of the non-compete clause in its contract with telecommunications giant Sprint Nextel, which sponsors its premier series, he could not make the change.

But NASCAR spokesman Jim Hunter said a compromise was reached Saturday.


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