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High Tech News

Apple Set-Top Box Ships After Delay

Wednesday, March 21, 2007 8:36:57 PM

In this undated photo provided by Apple Inc., an Apple TV unit and remote control are  seen. After a slight delay, Apple Inc. said Wednesday, March 21, 2007, it is now shipping Apple TV, a set-top box that can wirelessly stream iTunes videos and music from a computer to a television. The slim, square-shaped gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February.  (AP Photo/Apple Inc.)  SAN JOSE, Calif. (AP) - After a slight delay, Apple Inc. said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. Apple would not explain the uncharacteristic delay and said only that the launch took a few weeks longer than expected.

The latest electronics product from Apple is anticipated to be highly competitive in the growing crop of offerings that deliver Internet-based videos to the television.

Phil Schiller, Apple's senior vice president of worldwide product marketing, touted it as a "DVD player for the Internet age."


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