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NBC, News Corp. in Online Video Venture

Thursday, March 22, 2007 11:46:06 PM
By SETH SUTEL

The GE building, center, the headquarters of its NBC Universal division, towers over Rockefeller Center Thursday, March 22, 2007 in New York. NBC Universal and News Corp. joined forces Thursday with several major Internet companies to distribute TV shows, video clips and movies online in an effort to better control their programming and counter competition from YouTube. (AP Photo/Mark Lennihan)NEW YORK (AP) - Google Inc.'s YouTube is getting another challenge from the media industry, this time as NBC Universal and News Corp. join forces to distribute full-length TV shows and other video over the Internet, supported by advertising.

The new venture, which doesn't have a name yet, will also allow users to download movies and TV shows to own and play back whenever they want. At first, however, the focus will be on showing video streams of hit shows — with ads — such as NBC's "Heroes" and Fox's "24." Fox is owned by News Corp.

The online partners for the new business include Yahoo Inc., Time Warner Inc.'s AOL, Microsoft Corp.'s MSN, and News Corp.'s MySpace. The new network will also make shows available on its own Web site.


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