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Nike to Change Shopping Experience

Friday, March 23, 2007 12:07:12 AM
By SARAH SKIDMORE

 A Nike display is seen at Niketown in Portland, Ore., in this March 21, 2006 file photo. Nike Inc. is expected to release quarterly earnings Thursday, March 22, 2007.  (AP Photo/Rick Bowmer, file)PORTLAND, Ore. (AP) - Nike Inc. won't say where, how or when — but it wants to change the way consumers shop. "Consumers want a more compelling and relevant experience wherever and whenever they shop," Nike President and Chief Executive Mark Parker said Thursday as the company released its third-quarter results and said it had a soft year with some specialty mall retailers.

The segment overall has suffered, with some companies like Foot Locker Inc. and Finish Line Inc. suffering from slumping sales. But Nike said it is poised to make major changes in retail this year with the help of leading retail partners that will build strength there.

"I won't get into specific dates or executions, but you can expect to see some of these new Nike concepts at retail this calendar year," Parker said.


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