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Wineries Learn to Think Inside the Box

Tuesday, March 27, 2007 1:55:21 PM
By LAUREN SHEPHERD

Steph Waller poses for a photo with a glass of box wine in her home in Stillwater, Okla, Tuesday, March 21, 2007. Waller is one of a growing group of wine drinkers turning to the box rather than the bottle. With better wine varieties now available in boxes, wineries are attempting to give the category a new identity far from the rowdy boating trips and drunken fraternity parties that gave box vino its cheap, low-quality image. (AP Photo)NEW YORK (AP) - Composer-turned-writer Steph Waller considers herself something of a wine connoisseur.

But she isn't seduced by the sweet smell of cork or the curve of a narrow glass neck. Instead, the California native swoons over a glass poured straight from the box.

Waller is one of a growing group of wine drinkers turning to the box rather than the bottle. With better wine varieties now available in boxes, wineries are attempting to give the category a new identity far from the rowdy boating trips and drunken fraternity parties that gave box vino its cheap, low-quality image.


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