|
NEW YORK (AP) - The little box is black, sleek and shiny, with an elegant border of sophisticated teal or fuschia. On the shelf, it stands out. It's chic, a little European, maybe a little "Sex and the City."
Then there's the name: Camel No. 9. Perhaps it makes you think of a famous fragrance with a similar title. But these, of course, are cigarettes, not perfume.
With the slogan "Light and Luscious," the R.J. Reynolds Tobacco company launched its new cigarette in February, this one squarely aimed at women, with pretty magazine ads on thick, shiny paper and marketing evenings offering makeovers and free cigarettes.
|
|