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LOS ANGELES (AP) - Edward F. Boyd, a former Pepsi ad man who broke color barriers with one of the first corporate marketing campaigns to portray blacks in a positive light, has died. He was 92.
Boyd died April 30 in Los Angeles, Pepsico Inc. spokesman Dave DeCecco said in a statement. There were no other details.
Boyd was working at the National Urban League in New York City in 1947 when what was then the Pepsi-Cola Co. hired him and a team of black salesmen to help the company drive sales among blacks.
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