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TORONTO (AP) - A Canadian professor has developed technology that allows advertisers to count the number of people who look at their billboards and screens.
Roel Vertegaal's Xuuk eyebox2 is a $999 portable device with a camera that monitors eye movements and automatically detects when you are looking at it from up to about 35 feet away. Until now, Vertegaal says, such eye-trackers have been ineffective beyond 2 feet, required people to remain stationary and cost more than $25,000.
"It can track interest for your advertisers so you can actually have a business model where you sell the ad by the eyeball," said Vertegaal, a professor at Queens University in Kingston, Ontario.
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