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High Tech News

Geek Squad Hospital Calls Kentucky Home

Sunday, May 13, 2007 6:32:17 PM
By DYLAN T. LOVAN

 Geek Squad double agent Michael Churma poses for a portrait in his company car in Emeryville, Calif. in this March 28, 2005 file photo. Geek Squad, the quirky PC service division of Best Buy Co., didn't pick Silicon Valley, India or another high-tech hub to build its hospital for personal computers. It chose the Kentucky countryside just south of Louisville. (AP Photo/Marcio Jose Sanchez, file)HILLVIEW, Ky. (AP) - The nation's top electronics retailer didn't pick Silicon Valley, India or another high-tech hub to build its hospital for personal computers. It chose the Kentucky countryside, known more for race horses and bourbon distilleries than geeks and microprocessors.

Geek Squad, the quirky PC service division of Best Buy Co., opened its 165,000-square-foot Geek Squad City warehouse just south of Louisville late last year with a goal of cutting the time it takes to repair and return PCs — especially laptops.

"This is all about giving the customer a better experience," said Michael Rodgers, Geek Squad City's "ambassador," or spokesman.


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