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Cable Operators Expand Local Programming

Sunday, May 13, 2007 8:22:16 PM
By DEBORAH YAO

CN8's Carla Showell-Lee, left, interviews Teddy Pendergrass an advocate for people with spinal cord injuries in Philadelphia, Wednesday, May 9, 2007. Comcast and other cable operators such as Time Warner Cable, Cablevision Systems Corp. and Cox Communications Inc., are quietly expanding their local news coverage of the communities they serve, offering another alternative satellite rivals can't match and tapping into demand for everything local.  (AP Photo/Matt Rourke) PHILADELPHIA (AP) - Gloomy weather didn't dim the smiles of the two perfectly coifed TV anchors as they bantered into their microphone headsets.

"The skies may be gray, but spirits are sunny and bright. Good morning. I'm Janelle Wolfe and thanks for tuning in," one said with practiced, professional poise. "It's going to be a long parade. I hope you have a bowl of popcorn or some beverages handy, because folks, we're going to be here a while."

Macy's Thanksgiving Parade? Not even close. It's the 2006 bicentennial parade of Pottsville, Pa. The town's population: About 15,000. Here's another surprise: The show wasn't produced by the local TV station but taped and edited by Comcast Corp. It aired on the cable company's statewide video on demand service, which is a bank of stored movies, television shows and other content that its digital TV customers can access at any time.


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