|
NEW YORK (AP) - WPP Group PLC, the world's second-largest marketing conglomerate, is buying online advertising company 24/7 Real Media Inc. for $649 million in the latest deal to plunge media and technology companies further into the Internet advertising boom.
The deal announced Thursday came fast on the heels of Internet search leader Google Inc.'s $3.1 billion acquisition of DoubleClick Inc. in mid-April, a move that gave Google a major foothold in online display advertising.
Yahoo Inc. also struck a deal last month to buy the rest of privately held online ad exchange Right Media Inc. that it didn't already own for $680 million.
|