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NEW YORK (AP) - Now that Microsoft Corp. plans to buy online advertising company aQuantive Inc. for $6 billion, investors and analysts are wondering if competitor ValueClick Inc. is a prime target for a takeover of its own.
ValueClick, which some analysts see as the number-four player in the online advertising space, is the last man standing now that aQuantive and other sector majors have all been acquired in a matter of weeks.
On Thursday, advertising giant WPP Group PLC said it would purchase online advertising company 24/7 Real Media for $649 million, and in April Google Inc. said it would buy private online advertising firm DoubleClick Inc. for $3.1 billion. Yahoo said it agreed to purchase private online advertising exchange Right Media Inc. for $680 million the same month.
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