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SAN ANTONIO (AP) - Say goodbye to Jack.
AT&T Inc. is accelerating its rebranding of Cingular Wireless LLC, pulling down signs in its 1,800 stores and other vestiges of what was one of the best-known brands in the market. The orange "Jack" logo and Cingular name will also disappear from new devices that are being sold.
AT&T began phasing out the logo in January after it got full ownership of Cingular in the buyout of BellSouth Corp. But starting Monday, the logo will disappear in favor of the blue AT&T globe though orange will remain in the color palette, said Wendy Clark, AT&T senior vice president of advertising.
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