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Drugmaker Preps Market for Diet Pill

Tuesday, May 22, 2007 3:22:22 PM
By CANDICE CHOI

Steven Burton, vice president weight control division of GlaxoSmithKline Consumer Healthcare, displays a starter pack of alli, the first over-the-counter diet pill approved by the Food and Drug Administration, in New York, Tuesday, May 22, 2007. In clinical trials, the FDA says that people using alli lost an additional 2 to 3 pounds for every 5 pounds lost through diet and exercise. (AP Photo/Richard Drew)NEW YORK (AP) - You won't lose weight in your sleep or shed pounds while eating anything you want — that's the sobering message from the maker of a weight loss pill poised to hit shelves next month.

GlaxoSmithKline on Tuesday opened an educational exhibit in New York City to prepare the country for alli, the first over-the-counter diet pill approved by the Food and Drug Administration.

While the cautionary marketing approach may not trigger stampedes to the counter, analysts say the drug's fate hinges on the pharmaceutical giant's ability to convince people that diet pills aren't a magic bullet.


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