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High Tech News

Hate Your Cell Company? Start Your Own

Wednesday, May 23, 2007 1:37:05 PM
By BRUCE MEYERSON

Rod Farthing, right, is seen with is son, Kevin, Friday, May 18, 2007 at their home in Toledo, Ohio. Rob Farthing created Farthing Mobile through Sonopia, a new "do-it-yourself" service that enables groups and individuals to design their own cell brands with a healthy dose of social networking gone mobile. (AP Photo/J.D. Pooley)NEW YORK (AP) - Maybe it's time to stop grumbling about your cell phone company and just start your own.

That's what Rod Farthing did, at 2:30 a.m. no less. Oh yeah, it took him just a few minutes to get Farthing Mobile up and running, replete with a selection of national calling plans and cell phone models.

Business is slow so far: Since the April launch, Farthing has signed up two subscribers, himself and his son. But he has two prospects in his wife and another son.


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