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LONDON (AP) - A British TV station apologized Thursday after regulators ruled that the "Celebrity Big Brother" program broke broadcasting rules by airing footage of racist insults being hurled at Bollywood star Shilpa Shetty.
Britain's communications regulator, Ofcom, said Channel 4 should have halted the offensive behavior.
One incident included Jade Goody — a dental assistant turned tabloid celebrity — calling Shetty "Shilpa Poppadom," a reference to the thin, crispy Indian flatbread. In other incidents, contestants Jo O'Meara and Danielle Lloyd made fun of Shetty's cooking. Other unaired footage captured racist limericks aimed at Shetty.
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