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 ATLANTA (AP) - Coca-Cola is betting big that Glaceau will help it expand its water and energy drink offerings and jump-start North American sales. On Friday, the world's largest beverage maker said it would buy the privately held maker of Vitaminwater for $4.1 billion in cash.
And Coca-Cola executives said the price-tag, which is nearly twice what Glaceau's estimated value was less than a year ago and represents Coke's largest acquisition ever, is worth it.
"We're looking at this as a long-term opportunity," Chief Operating Officer Muhtar Kent told reporters in a conference call.
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