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SAN FRANCISCO (AP) - The Federal Trade Commission has opened an antitrust investigation into Google Inc.'s proposed $3.1 billion purchase of ad-management technology company DoubleClick Inc.
The review of the deal was widely expected after Mountain View-based Google announced plans last month to acquire DoubleClick, a company that helps its customers place and track online advertising.
New York-based DoubleClick helps its customers place and track online advertising, including search ads, which Google — more than its nearest search competitors Yahoo Inc. and Microsoft Corp. — has turned into an extremely lucrative business.
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