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ATLANTA (AP) - At the new World of Coca-Cola, Joan Crawford and Clark Gable greet visitors from a 74-year-old advertisement. A 3-D movie ride takes audiences on a journey to find the secret recipe of one of the world's most popular drinks. A nearby bottling line fills keepsake bottles before visitors' eyes.
The nearly $100 million museum, which opened May 24, is the latest attraction in the tourism and development boom of Georgia's capital city, following the September birth of Zoo Atlanta's new panda, the High Museum of Art's unique exhibit of works from the Louvre and the late 2005 opening of the world's largest aquarium, the Georgia Aquarium, next door to the new World of Coca-Cola. Also nearby are CNN's headquarters and the Georgia Dome.
"It's making a new epicenter for tourism in Atlanta," said Jeff Swanagan, executive director of the aquarium. "Maybe we're not yet Orlando or Las Vegas, but we've certainly moved things up several notches."
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