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BOSTON (AP) - The American Medical Association is working with a startup company that encourages doctors to swap ideas online and charges investment firms to view postings that could serve as tip-offs to drug side effects and other market-moving medical trends.
The AMA on Wednesday plans to announce a partnership with a company called Sermo Inc., which seeks to use the Web to tap into the collective wisdom of the service's growing network of 15,000 U.S. doctors.
Some doctors are skeptical the nine-month-old service can advance medical safety, and a pharmaceutical industry group worries the service could spread as much rumor as fact.
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