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SAN FRANCISCO (AP) - EBay Inc. announced Wednesday that it acquired StumbleUpon Inc., a software startup that suggests Web sites based on reader reviews and personal preferences of its members.
The $75 million cash acquisition gives eBay access to about 2.3 million people who have filled out profiles at StumbleUpon, founded in 2001 by three Canadian software engineers in Calgary. The venture capital-funded company, which recently relocated to San Francisco, is considered a pioneer of the so-called "Web 3.0" niche.
The term refers to technology that pairs general Internet search capability with a user's personal data and aggregated community data, theoretically delivering more relevant results than a standard search engine such as Google Inc.
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