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SAN JOSE, Calif. (AP) - Apple Inc.'s iTunes Store started selling thousands of songs without copy protection Wednesday, marking the trendsetting company's latest coup and a model for what analysts say will likely become a pattern for online music sales.
Launching initially with songs from music company EMI Group PLC, iTunes Plus features tracks that are free of digital rights management, or DRM, technology copy-protection software that limits where songs or movies can be played and distributed.
The unrestricted content means some songs purchased from iTunes will work for the first time directly on portable players other than Apple's iPod, including Microsoft Corp.'s Zune.
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