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 SAN FRANCISCO (AP) - The Associated Press will intensify its efforts to protect its copyrights on the Web and possibly uncover new sources of revenue by working with a Silicon Valley startup that's trying to help the media gain more control over digital content.
Under an agreement to be announced Thursday, the AP will subscribe to a service developed by Attributor Corp. to track how its stories are distributed across thousands of Web sites. The monitoring tools eventually will be expanded so the news cooperative will be able to keep tabs on the use of its photos and videos on the Internet, too.
Although precise terms aren't being disclosed, the AP's fees will depend largely on how heavily it relies on Attributor's service.
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