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 NEW YORK (AP) - Rupert Murdoch stepped up his campaign to woo the family that controls Dow Jones & Co. on Monday, meeting with key members of the Bancroft family in person to offer assurances that The Wall Street Journal would continue its long tradition of excellence under his stewardship.
The family had initially rebuffed Murdoch's $5 billion offer for the company in early May, but last Thursday they agreed to meet with him. In a statement, the family said they were most concerned about protecting the editorial independence and integrity of the Wall Street Journal.
The union representing Dow Jones employees, which strongly opposes Murdoch's bid, said Monday it had retained financial advisers to explore alternatives to selling the company to Murdoch.
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