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NEW YORK (AP) - More than 33 million people have used mobile phones to access the Internet this year, according to Nielsen Media Research, which on Wednesday announced its new effort to measure such use.
With Nielsen known primarily for its ratings system for television viewing, the announcement is another indication of how it is trying to keep up with rapidly changing entertainment options.
At first, Nielsen is simply offering information culled from interviews of the 30,000 people included in its television sample. Besides the people who have used their phones for Internet access, Nielsen estimated that 8 million people viewed video on their phones during the first three months of the year.
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