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NEW YORK (AP) - Photos, video clips and other content embedded into personal MySpace and Facebook pages will now be tracked separately by the online measurement company comScore Inc.
The introduction of the comScore Widget Metrix represents the company's latest evolution as new technologies make the standard yardstick of page views less and less meaningful.
The new measurement means that Photobucket, for example, would get full credit for items that are accessed as part of a Facebook profile. Before, Facebook alone generally got the credit. The count is becoming important as these items turn into vehicles for delivering advertising and revenues.
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