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 GRAND RAPIDS, Mich. (AP) - Kellogg Co. said Thursday it will increase the nutritional value of the cereals and snacks targeted at children or else stop marketing those products to them altogether.
Company brands such as Froot Loops cereal and Pop-Tarts toaster pastries that fall outside certain standards will either be reformulated or dropped from advertising that reaches audiences where at least half of the people are under age 12.
The change comes after parents and advocacy groups worried about child obesity threatened a lawsuit.
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