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MIAMI (AP) - In a new television ad, Sean "Diddy" Combs, seeking a late-night snack, visits the mansion of Burger King's chief executive. The CEO — an actor, not current chief executive John Chidsey — takes the hip-hop mogul and his entourage to a Burger King and opens it, just to satisfy their appetite.
In real life, keeping restaurants open after midnight is just one of many changes the world's No. 2 hamburger chain recently made that have helped the brand overcome years of weak management, sluggish sales and disgruntled franchisees.
"We've cleaned up a lot of issues and really built ourselves a very solid foundation from which it is much easier to grow," Chidsey told The Associated Press.
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