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 MIAMI (AP) - In a new television ad, Sean "Diddy" Combs, seeking a late-night snack, visits the mansion of Burger King's chief executive, who greets Diddy wearing a robe and pajamas. The hip-hop mogul then says, "I'm hungry. Y'all closed. Now how do you suppose we resolve this?"
The CEO — an actor, not current chief executive John Chidsey — takes Diddy and his entourage to a Burger King and opens it, just to satisfy their appetite.
In real life, keeping restaurants open after midnight is just one of many changes the world's No. 2 hamburger chain recently made that have helped the brand overcome years of weak management, sluggish sales and disgruntled franchisees.
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