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 PROVIDENCE, R.I. (AP) - Hasbro Inc. struggled when the toy company tied its fortunes too closely to toys based on movies.
But a movie based on its toys? That could be a different story.
Hasbro is banking that the July 4 release of the DreamWorks/Paramount movie "Transformers" — based on Hasbro's "robots in disguise" toys introduced in the 1980s — will herald a new era for the company that in the past few years has been remaking itself from a toy maker to an entertainment company.
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