|
NEW YORK (AP) - The broadcast networks' annual summertime slumber is providing opportunities for the smaller cable networks.
The debut of "Ice Road Truckers" on Sunday reached the biggest audience ever for an original program on The History Channel — 3.4 million viewers. Never mind wondering what a series about risk-taking truckers working at the top of the world has to do with history; the network's executives are beaming about the numbers.
This Monday, TNT's third-season premiere of "The Closer" had 8.8 million viewers. That's believed to be an all-time high for a series airing on a basic-cable network, according to Nielsen Media Research.
|