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OKLAHOMA CITY (AP) - Jim Shoulders, who built his name as a rodeo cowboy and achieved added fame as a beer pitchman, died Wednesday. He was 79.
Shoulders, who lived in Henryetta, had a longtime heart ailment, son Marvin Paul Shoulders said.
"He was the Babe Ruth of rodeo," his son said. "Besides being one of the greatest rodeo cowboys, he was a great man."
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