|
 NEW YORK (AP) - America's snack food makers are marketing smaller portion packs, using healthier fats and reducing sugar in some of the nation's favorite potato chips and cookies.
While they're trying to make money off of greater demand for healthier grab-and-go food, they're also hoping the new products will help them avoid increased federal regulation and the threat of lawsuits that allege complicity for the nation's rising rate of obesity.
Kellogg Co., maker of Pop-Tarts and Cheez-It crackers, said last week it will restrict use of licensed characters such as Shrek in its advertising, and either reduce the amount of calories, fat, sugar and sodium in products or stop marketing them to children under age 12 by the end of next year.
|