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 OAKVILLE, Calif. (AP) - From the time his sister lent him money to buy his first computer, Dale Earnardt Jr. has been wowed by technology. Now, NASCAR's most popular driver has an endorsement deal with Sony Electronics.
"I'm a big electronics fan. I'm a big computer guy. It's products I can dig," Earnhardt said Thursday at a winery in the heart of California's Napa Valley, where he announced the Sony deal. He will be competing on Sunday in the Toyota/Save Mart 350 at Infineon Raceway in nearby Sonoma.
His deal with Sony is a personal services contract that gives the company use of his name, likeness and voice for promotions. He also has a similar deal with Budweiser that will continue next year, regardless of what's on his car.
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