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SAN FRANCISCO (AP) - After a spat between two of the world's largest Internet companies, online auctioneer eBay Inc. resumed running advertising through Google Inc. on Friday.
EBay recently pulled ads from the world's most popular search engine in what the auction company billed as an experiment to determine the most effective means of getting customers to visit the shopping site. The move, however, had smacked of blatant retaliation as it coincided with a June 14 party that Google had been planning to siphon attention from eBay's annual user celebration in Boston.
In the past week, eBay — one of the biggest buyers using Google's AdWords marketing program — increased advertising on Google rivals, including Yahoo Inc., IAC/InterActiveCorp.'s Ask.com and Microsoft Corp.'s MSN.com.
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