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 NEW YORK (AP) - It's already time to brand it like Beckham. Adidas is launching an advertising campaign this week featuring English soccer star David Beckham and New Orleans Saints running back Reggie Bush swapping sports during practice in "Futbol vs. Football."
"There's very few people whose names transcend their own sports. People know the name of David Beckham, whether they follow soccer or not," said Stephen Pierpoint, vice president of brand marketing for Adidas America.
After helping Real Madrid win the Spanish League title for the first time in four seasons with the club, Beckham joins Major League Soccer's Los Angeles Galaxy next month, a major injection of star power for a league whose talent has steadily been rising but has lacked a marquee mainstay.
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