|
KANSAS CITY, Mo. (AP) - Payless ShoeSource Inc. will become the exclusive U.S. seller of Dexter brand shoes, adding a big piece to Payless' strategy of distancing itself from its bargain-bin shoe past, the companies said Tuesday.
Formerly found at retailers such as Kohl's Corp. and J.C. Penney Co., the 50-year-old brand will begin appearing in Payless' 4,600 stores in a limited men's line this Christmas. A full line of men's and women's casual and dress shoes will go on sale next year, Payless CEO Matt Rubel said.
The company won't completely abandon its low-cost image. Payless plans to develop the shoes in its New York design studio and charge between $25 and $45 a pair for men, below the $60 price they fetched in department stores, and $15 to $30 for women, Rubel said.
|