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NEW YORK (AP) - New York City tourism officials have reached a deal with the Chinese government to join a select group of American destinations with permission to promote themselves in the Communist nation.
Under the agreement, the city will not be able to advertise directly to Chinese citizens, but will hire industry representatives to work with local travel agencies and other providers, George Fertitta, CEO of the city's tourism office, said in advance of a formal announcement scheduled for Wednesday in Shanghai.
"The mandate for us is to fish where the fish are," Fertitta said. "The Asia market is a very important market for us."
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