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High Tech News

A Memento Mori for Apple

Wednesday, June 27, 2007 10:46:05 AM
By PETER SVENSSON

 Stephanie Ratcliff, the first customer to purchase a Motorola ROKR, listens to music on her new mobile phone at the Car Phone Warehouse on London's Oxford Street, in this Sept, 16, 2005 file photo. The Motorola ROKR is the first mobile phone which plays music via Apple's iTunes software on Mac and PC. With the launch of the tremendously hyped iPhone soon upon us, it may be worth reminding Apple Inc. and the buying public that not every product the company has put out has been as successful. (AP Photos/Sergio Dionisio, file)NEW YORK (AP) - When a Roman general returned from a successful campaign and was rewarded with a triumphal parade through the city, a slave stood behind him on his chariot to whisper the words "Memento mori" in his ear.

The Latin phrase means "remember that you are mortal," and was intended to keep the general's pride manageable. With the launch of the tremendously hyped iPhone soon upon us, it may be worth reminding Apple Inc. and the buying public that not every product the company has put out has been as successful as say, Julius Caesar's conquest of France.

So here's a memento mori for Apple, listing some of its greatest misses:


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