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KANSAS CITY, Mo. (AP) - Sprint Nextel, which has struggled to attract customers with marketing criticized as confusing and unfocused, will try again when it rolls out new advertising this weekend.
Gone are the gimmicks of the past, such as the face-slapping cowboy, the businessman threatened by vultures or the guy from "Office Space" talking about the company's wireless network warding off meteors.
In its place is network speed as art — performers using streaming lights to build mid-air flowers, rocket ships and pie charts as announcers talk about the instant gratification of mobile technology.
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