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SEATTLE (AP) - Starbucks Corp. is planning a summer publicity blitz for "Arctic Tale," a movie about a walrus and a polar bear narrated by Queen Latifah, using posters and cup-holders that the company hopes will educate coffee drinkers about climate crisis.
Starbucks also hopes that this time around, customers will actually go see the movie.
Last year, the coffeehouse chain linked up with Hollywood to promote "Akeelah and the Bee," but the feel-good movie about an inner city girl who makes it to a national spelling bee got a lukewarm reception at the box office in spite of fun vocabulary-word flash cards in Starbucks shops.
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