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 LOS ANGELES (AP) - KB Home is discovering that less could be more when it comes to luring skittish buyers in a housing slump. In recent months, the company has rolled out a new line of smaller, more affordable homes that it hopes will jump-start sagging sales.
The move by one of the nation's largest homebuilders comes amid a worsening housing slump that analysts now say could last for several more years.
"Smaller homes generate lower revenues, but they sell faster, therefore the cash returns are better," said KB Home's chief executive, Jeffrey Mezger.
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