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NEW YORK (AP) - Being "green" is all the rage with technology companies these days, but what's not clear is whether or not the environment-friendly approach is bringing in more greenbacks.
Tech buyers say they desire devices that are kind to the environment, but they haven't shown a strong predisposition to buy them — except when it saves them money.
"There's high-level awareness and low-level activity," said Christopher Mines, an analyst at Forrester Research. "The goal is to feed into it ... and try to take advantage of the growing concern."
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