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NEW YORK (AP) - A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.
The move by Nielsen/NetRatings, announced Tuesday, comes as online video and new technologies increasingly make page views less meaningful.
Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.
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