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LOS ANGELES (AP) - The online video site Grouper, which Sony Corp. bought last year for $65 million, is exiting the crowded and risky user-generated video business and focusing on finding professional talent for Sony's film and TV studios.
The site, which will change its name to Crackle, will serve as an online talent agency, grooming budding professionals, funding productions and connecting the best video writers, producers and directors with contacts at Sony Pictures and a variety of partners, including the Improv comedy clubs.
The user-generated market is dominated by Google Inc.'s YouTube and News Corp.'s MySpace, with Yahoo Inc. and AOL, a unit of Time Warner, also gathering homemade videos.
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