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NEW YORK (AP) - An independent body that audits newspaper circulation said Tuesday it will begin providing combined print and online readership data, a change that could help publishers negotiate with advertisers as readers increasingly move to the Internet.
The Audit Bureau of Circulations, based in Schaumburg, Ill., plans to begin incorporating the additional data for participating newspapers during the current six-month reporting period. Those results are due out Nov. 5.
Under the new initiative, newspapers will be able to report print, online and combined readership figures. The Audit Bureau will also include information on monthly unique visitors to newspaper Web sites drawn from sources such as Nielsen//NetRatings and comScore Inc.
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