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 NEW YORK (AP) - These aren't your teenager's social networking sites. Take a spin on MySpace and Friendster and most adults find amusement in the concept and technology, but relatively few practical reasons to keep coming back for more. They've been a boon to a mostly younger set of users looking to meet new friends, find a date, or just generally kill some time online.
An increasing number of professionals are tapping into a new breed of networking Web sites to do more than just boast about how many "friends" they have. Millions of users each day are using the Internet to compare investment techniques, correspond with job recruiters and find help in launching a business.
The same technology that lets members of social networking Web sites share blogs, photos, music and video has gained popularity among businesses. Not only have big technology companies such as Cisco Systems Inc. bought firms that design social networking software, but some professionals have begun to use sites like Facebook as a way to link with co-workers.
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