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SEATTLE (AP) - Google Inc. is expanding a test program that lets online advertisers buy ad space in newspapers, as the publishing industry struggles to offset business that has moved to the Internet.
Google launched an initial test of Print Ads last November, connecting about 100 advertisers with 50 newspapers. Late Tuesday, the Mountain View, Calif.-based company said it will open the program to the "hundreds of thousands" of U.S. advertisers and agencies that use its online ad platform, AdWords.
Newspaper publishers including Hearst Corp., The New York Times Co. and E.W. Scripps Co., cautiously optimistic about early results, have increased the number of daily newspapers involved in the test to 225.
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