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NEW YORK (AP) - Who wants to be a millionaire? Hard-charging business school students, who are being pitted against each other next month in CNBC's first-ever game show.
"Fast Money MBA Challenge," which premieres Aug. 1 and runs for four hourlong episodes once a week, is both a summertime diversion and an attempt to attract young viewers to a network more accustomed to boardrooms than surf boards.
CNBC also hopes it works out better than its recent off-air contest "Million Dollar Portfolio Challenge." Won by a waitress from Ohio, it attracted 377,000 participants but was plagued by disqualifications for cheating.
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